Privacy Policy

At the Van Derlyn Gallery, located at Prinsengracht 263-265, 1016 GV Amsterdam, Netherlands, we are committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your personal information when you visit our gallery, use our website (www.vanderlyngallery.nl), or interact with us in any way. This policy is effective as of October 26, 2023.

The Van Derlyn Gallery is owned and operated by Art Legacy BV, registered under number 12345678 in the Amsterdam Chamber of Commerce. Our Data Protection Officer, Dr. Liesbeth Jansen, can be contacted at privacy@vanderlyngallery.nl or +31 79 111 9420. We adhere to the principles of the General Data Protection Regulation (GDPR) and any applicable Dutch laws.

Information We Collect

We collect various types of information from you, depending on your interaction with us:

Personal Information: This includes your name, email address, postal address, phone number, and any other information you voluntarily provide when you contact us, subscribe to our newsletter, purchase tickets, or participate in surveys or contests.
Payment Information: When you purchase tickets or merchandise, we collect your payment information, such as credit card details. This information is processed securely by our payment gateway provider (Adyen) and is not stored on our servers.
Website Usage Data: We automatically collect certain information when you visit our website, such as your IP address, browser type, operating system, referring website, pages you visit, and the dates/times of your visit. We use cookies and similar technologies to collect this data (see our Cookies Policy for more information).
Image and Video Data: CCTV cameras are installed throughout the gallery for security purposes. These cameras record images and video of visitors. We also occasionally take photographs and videos during special events for promotional purposes. You will be notified when such recording is taking place.
Special Category Data: We generally do not collect special category data (e.g., health information, religious beliefs). However, if you require specific accommodations for accessibility reasons, we may collect limited information necessary to provide those accommodations, with your explicit consent.

How We Use Your Information

We use your information for the following purposes:

To Provide Services: To process your ticket purchases, respond to your inquiries, fulfill your requests, and provide you with information about our gallery, exhibitions, and events.
To Improve Our Website and Services: To analyze website usage data to understand how visitors use our website and to improve its functionality and content.
To Send Newsletters and Marketing Communications: With your consent, we may send you newsletters and promotional emails about upcoming exhibitions, events, special offers, and other information that we think may be of interest to you. You can unsubscribe from these communications at any time by clicking the "unsubscribe" link in the email.
To Ensure Security: To monitor the gallery and website for security purposes and to prevent fraud and unauthorized access.
To Comply with Legal Obligations: To comply with applicable laws, regulations, and legal processes.
For Research and Analysis: To conduct research and analysis to improve our services and understand our audience better. This data is anonymized where possible.

Sharing Your Information

We may share your information with the following third parties:

Service Providers: We share information with third-party service providers who assist us with various aspects of our business, such as payment processing (Adyen), email marketing (Mailchimp), website hosting, data analytics, and customer service. These service providers are contractually obligated to protect your information and use it only for the purposes for which we disclose it to them.
Legal Authorities: We may disclose your information to legal authorities if required to do so by law or legal process.
Business Transfers: In the event that we sell or transfer all or a portion of our business assets, your information may be transferred to the buyer.
Partners: We sometimes work with partners to organize special events. We will only share your information with a partner if you have given us your explicit consent to do so.

We do not sell your personal information to third parties.

Your Rights

You have the following rights regarding your personal information:

Right to Access: You have the right to access the personal information we hold about you.
Right to Rectification: You have the right to correct any inaccurate or incomplete personal information we hold about you.
Right to Erasure: You have the right to request that we delete your personal information, subject to certain exceptions.
Right to Restriction of Processing: You have the right to restrict the processing of your personal information in certain circumstances.
Right to Data Portability: You have the right to receive your personal information in a structured, commonly used, and machine-readable format and to transmit it to another controller.
Right to Object: You have the right to object to the processing of your personal information in certain circumstances, including for direct marketing purposes.
Right to Withdraw Consent: If you have given us your consent to process your personal information, you have the right to withdraw your consent at any time.

To exercise these rights, please contact our Data Protection Officer at privacy@vanderlyngallery.nl or +31 24828791. We will respond to your request within one month.

You also have the right to lodge a complaint with the Dutch Data Protection Authority (Autoriteit Persoonsgegevens) if you believe that we have violated your privacy rights.

Data Security

We take reasonable measures to protect your personal information from unauthorized access, use, or disclosure. These measures include:

Encryption: We use encryption to protect sensitive data, such as payment information, during transmission.
Access Controls: We restrict access to your personal information to authorized personnel only.
Security Audits: We conduct regular security audits to identify and address potential vulnerabilities.
Physical Security: We maintain physical security measures at our gallery and data centers to protect your information.

However, no method of transmission over the internet or method of electronic storage is 100% secure. Therefore, we cannot guarantee the absolute security of your personal information.

Data Retention

We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, as described in this Privacy Policy, unless a longer retention period is required or permitted by law. For example, we retain transaction data for seven years to comply with tax regulations.

If you subscribe to our newsletter, we will retain your email address until you unsubscribe.

CCTV footage is typically retained for 30 days, unless it is required for a legal investigation.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will post any changes on our website and update the "effective date" at the top of this policy. We encourage you to review this Privacy Policy periodically.

Contact Us

If you have any questions or concerns about this Privacy Policy or our privacy practices, please contact us at:

Van Derlyn Gallery
Prinsengracht 263-265
1016 GV Amsterdam, Netherlands
Email: privacy@vanderlyngallery.nl
Phone: +31 6 78449306